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Hey friend,
Quick update from the cockpit.
This edition is a short one, but I want to share a few important lessons.
I hit a wall, learned something important, and had to rethink my next moves. It was frustrating, but it also gave me clarity on where Letterly needs to go and what I need to change.
Let me walk you through it.
I launched on Product Hunt and it went nowhere.
14 upvotes. Not even close to Top 30.
No excuses. I didn’t prepare enough. What I realized is that launch success starts long before launch day. It’s about building momentum, lining up support, and warming up the community. I skipped that part and the results showed it.
Still, I didn’t mope. I grabbed my notes and started planning what’s next.
The Letterly Flight Plan
Here’s how I see Letterly evolving:
Now → Edge features that make Letterly more than “just a generator.”
Next → Smarter touches that make the product stickier.
Later → The moat. Features that turn Letterly into a real growth partner.
For the immediate MVP stretch, I’m rolling out features that don’t depend on expensive or messy APIs, but still add a lot of value:
Content Calendar View
Copy-to-Clipboard Enhancements
Content Favorites
Search & Filter Library
Content Recycling
Local Analytics
Conversion History Charts
Content Performance Predictions
These are practical, lightweight, and already make Letterly stand out.
The API wall
To unlock the “Next” level, I need direct platform APIs:
X is insanely expensive (Really Elon? Greedy move 🫤)
Meta is a total shitshow for devs. Endless policy bullshit, random rejections, and constant fear of getting banned for no reason.
LinkedIn is the easiest, but you need a registered company (which Letterly isn’t).
So for now, I’ll keep building around those walls and focus on features I can ship today.
Hitting my own limits
Here’s a personal note: this is getting hard.
Vibe coding has its limits and I’m feeling them. The plan now is clear:
Raise enough with the MVP to pay an experienced developer.
Focus fully on outreach and growth.
Bring someone in to handle distribution.
Letterly can’t stay a one-person project forever.
Life check: university inbound
Next week, university kicks off. Which means I’m stepping into a new balancing act: keeping Letterly alive and growing while also showing up as a student.
It’s two full-time commitments fighting for the same calendar. If I don’t plan it out, one of them will suffer. So I’m treating this like another build: structure, systems, and clear priorities.
The goal isn’t to just “survive both,” it’s to actually do well in both. That means getting ruthless about focus: no wasted hours, no mindless scrolling, no pretending busy = productive.
It’s going to be tough, but I like the idea of proving to myself that I can handle two runways at once.
In-flight lesson
The Product Hunt flop reminded me of one thing: the work that matters happens before launch day.
A few quick takeaways:
Build momentum early, don’t wait for hype.
Focus on what makes your product different, not what competitors are doing.
Treat small failures as data, not drama.
One flop doesn’t define you. The quiet, consistent work does.
That's the latest from the hangar. Thanks for riding shotgun with me on this.
If you’re curious, want to test Letterly Beta, or just wanna say hi, reply to this. I read every one.
One last favor: if you see the ad underneath, give it a click. It costs you nothing and supports me more than you can imagine.
Talk soon,
Vicente
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