Quick update from the cockpit.

About a year ago I launched Success Stacks (a newsletter where I shared handwritten book notes twice a week for entrepreneurs).
I was consistent. I was proud of it. But eventually, it stopped feeling like me.

I didn’t just want to summarize other people’s work anymore. I wanted to build my own thing. Share my own voice. And more importantly, I wanted to bring you closer. Not just share ideas, but let you in on the journey.

So this summer, while my architecture classmates are off doing internships, I’m doing something a bit more chaotic.

It’s called Letterly.
And I’ve been building the Beta for the past 7 months.

The idea hit when I realized that after every newsletter I wrote, I had to turn it into a thread, a LinkedIn post, an Instagram caption, maybe even a script for a video.

And each time, I thought…
Why the hell do I have to reinvent the wheel every week?

So I started building. Letterly takes your newsletter and repurposes it into native content for multiple platforms (X, LinkedIn, Instagram, Facebook, TikTok). It gives you copy that feels like it belongs there, instead of sounding like a lazy repost.

You also get different voice styles, based on 4 storytelling personas (shoutout DotCom Secrets by Russell Brunson):

Right now, it’s super early (Letterly Beta). But it’s live and people are using it.

This whole thing is running on duct tape and dreams:

No-code is powerful. But also?
It can be frustrating as sh*t.
One tiny logic bug and I lose an entire afternoon.

But it’s the only way I could build something solo and fast enough to get real feedback.

Some of the early feedback was amazing.
Other feedback hit me like a hard right hand to the face:

“Isn’t this just ChatGPT?”

So now I’m building what the market made me build next:

These features aren’t live yet, but they’re coming.

And they’re not just random add-ons.
They’re designed to make ChatGPT irrelevant for this use case.

Letterly does the repurposing fast, directly inside the app, and without copy-pasting across platforms.

It’s all-in-one, focused, and built for speed.
Even in no-code, I’m going to figure it out.

Since it’s still raw and early, I’m keeping pricing light:

That’s it. Same features, same power. Just more volume if you need it.

It's summer break here in Lisbon. Last year I was juggling Success Stacks and an internship.

This year? I’m skipping the internship.
I’m building Letterly full-time. And doing everything I can to get the first paid users on board.

No plan B. Just this.

None of this has been clean.

No master plan.
No polished codebase.
Just a blurry idea, duct-taped systems, and a lot of trial and error.

And weirdly, that’s been the unlock.

The faster I ship, the faster I learn.
The messier it gets, the more real it feels.

So if you're also building while flying (writing, creating, launching something new) just know:

You don’t need to be “ready.”
You just need to be willing.

Keep building. Even if the screws are loose and the wings rattle.

Momentum > perfection.

That's the latest from the hangar. Thanks for riding shotgun with me on this.

If you’re curious, want to test Letterly Beta, or just wanna say hi, reply to this. I read every one.

Talk soon,
Vicente